Simple Social Media Marketing Strategy by KIS Developments
Do you need help keeping it simple when it comes to social media marketing? If so, KIS Developments has a treat for you.
KIS Developments has long been teaching business owners how to simplify their social media marketing strategies.
Many other companies like to bury their clients in complicated advice. In our case, KIS Developments believes that paring things down to the essentials is often more effective.
In fact, that’s what KIS Developments specializes in. So, read on if you want to know more about how to keep it simple with social media marketing.
Having a Simple but Effective Social Media Marketing Strategy
Since KIS Developments is here to help you keep it simple with social media marketing, let’s clear something up first. “KIS” actually stands for “keep it simple”.
This is why KIS Developments focuses on simple but effective social media marketing strategies. We believe that you don’t need to be too complex in order to have a good marketing strategy.
In fact, KIS Developments has four simple steps for you to follow. The first of these focuses on knowing your target audience.
Know Your Target Audience
Every business has a target audience that they focus on.
For example, make-up companies usually have female consumers as their target market. On the other hand, most hardware companies will focus on male consumers instead.
With that said, most marketers fail because they advertise to the wrong audience. This is why KIS Developments sees creating a buyer persona as a necessary first step to all social media marketing.
Creating a buyer persona means that you have to define what type of audience you are after. Your buyer persona should include data like these:
- Job Title
- Pain Points
So, why do we want you to remember this step? Well, having a clear understanding of who your target audience is can help you promote your products.
It means you won’t be aimlessly showing off your products. With a buyer persona, you can target the users who are most likely to need your services or are actually interested.
Find the Best Place for Reaching Your Audience
This step will be easy if you followed the first step. With the help of your buyer persona, you can identify the social media platforms where your target audience will most likely have accounts.
An example of this is focusing on Instagram if you’re selling clothes. That’s because a lot of consumers interested in fashion are active on the platform.
In addition, Instagram is useful for a business of this type because it’s so visual. You can easily publish photos of the clothes you’re selling here.
In fact, 96% of all US fashion brands are on Instagram. That tells you how some platforms are especially suited to some businesses.
The next thing to remember is that every large social media platform has its own advertising tools. You can make use of these advertising tools in order to drive traffic to your website or boost sales.
Examples of these advertisements are the side column advertisements on Facebook and promoted tweets on Twitter. Both of these examples are paid advertisements.
Your task is to figure out which platforms’ ad options are best for reaching out to your target audience.
Remember that you don’t always have to use paid ads, by the way. Large platforms such as Facebook also offer some free marketing services.
Once you’ve found the right platforms, go ahead and start reaching out to your audience. That means interacting with your target consumers and making content for them.
Create Engaging Content
By now, KIS Developments has established that you need to get the attention of your target audience.
The best free way to encourage engagement with your content is to make sure it’s interesting. You can think of your content as a simple way of promoting your businesses every day.
With this in mind, you should cater your content to your target audience and what interests them.
However, what will interest your audience often relies on what social media platform you’re on.
For example, users would want to see photos of applied make-up products on Instagram. Plain text on images isn’t going to convince them to learn more about your products or business.
Examples of content that you could create include these:
- Blog Posts
KIS Developments also believes that you should keep up a constant stream of content. This should be done if you want to keep your audience up to date.
Having a constant stream of content also provides more posts for users to share and engage with. That can only mean good things for your business.
Study Your Progress
The last tip that KIS Developments has for you is something that helps your marketing strategy stay effective. A simple way to do so is by trial and error.
This “trial and error” strategy works by studying how your content performs on social media platforms. This means that you should always look at your progress.
This is to find what works for you and what doesn’t.
Fortunately, large social media platforms have free tools that can help you track your data. These tools include the following:
- Facebook Insights
- Pinterest Analytics
- Twitter Analytics
- Instagram Insights
- YouTube Analytics
You can use these tools to tweak your marketing even as it’s happening.
For example, use them to find out how your content is doing. Are some posts getting more notice than others? Are some images being shared out more?
Analytics can answer those questions. Based on the answers, you can figure out which types of content you should be publishing more often. You can also learn which ones aren’t getting you attention.
Final Thoughts on Simple Social Media Marketing Strategy
In this blog, KIS Developments has provided you with tips to form a simple social media marketing strategy. Although these tips may sound plain, you can count on them to give you great results.
By now you should be able to remember that your buyer persona is very important. This is because knowing your target audience can help you reach them and create better content.
You should also be keen on studying how well your content is doing. Doing so will help you decide whether to replace or continue a certain strategy.
And that’s how you can keep it simple with social media marketing strategies! But if you still have questions about what KIS Developments has discussed, you can contact IM Consultant Services to help you out. Among other things, they specialize in razor-sharp and effective social media marketing strategies.